These data were complied for the primary analysis underlying the results presented in the manuscript associated with these data (see Larger Work Citation). The data was collected from a 2015 survey of private party Grand Canyon boaters. The open document file contains 3 data sheets: 1) variables used in the Table 2 comparison of samples, 2) the core dichotomous choice contingent valuation questions and responses (used in Table 3), and 3) The Discrete Choice question data used for the models estimated in Table 4.